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The web site design process begins with learning more about your customers, their needs and your goals for your website. Websites |
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How do you attract prospects to your web site? Whether you target a local or regional market (such as metro Atlanta, Georgia or the southeast) or a national market, there are three main techniques for attracting visitors to your website: - Search Engine Optimization - SEO, publicity, article distribution, link building
- Paid Inclusion - Submissions to authority resources
- Pay-Per-Click (PPC) Advertising or Search Advertising - paid advertising in Google, Yahoo! and MSN
Which marketing strategy is right for your company? It depends on your goals and your budget. Marketing |
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Can search engine optimization increase traffic to your web site?Search Engine Optimization or SEO optimizes your web site's structure, coding and marketing message to increase your site's visibility in the natural or organic search engines results pages (SERPs). The goal of search engine optimization is to drive qualified traffic to your website but shouldn't stop there. A search engine optimizer should also look at your conversion rate, i.e., how many of your visitors take your most desired action. Your most desired action may be the sale of a product, subscribing to your newsletter or RSS feed, downloading a free report, signing up for a trial offer, etc. Optimization |
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Web sites are dynamic--just like your business. It's time to re-evaluate your strategies, redesign or makeover your web site when: - your business offerings have changed
- visitors are clicking away after a brief visit to the home page
- leads are not coming from your web site
Website Redesign |
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Edit your web site without calling your web designer. A content management system (CMS) helps you keep your web site current without blowing your budget. With a CMS, we create the web site structure / architecture (design, menus, forms, etc.). You and your staff login to the site through a secure account to add and edit your web site text and add photos. A high speed Internet connection is required (DSL or cable). CMS |
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